Ticket Sales vs Awareness

When creating an ad campaign in Cymbal you are given an option between

Creating a campaign with the goal of "Ticket sales":

To create a campaign for ticket sales, you must have a conversion pixel to track purchases and run the campaign. If you are unsure whether you have one or would like to set one up, reach out to your ticketing provider and they can configure it for you.

Creating a campaign with the goal of "Awareness":

Creating a campaign with an awareness goal is the default. This type of campaign does not require a conversion pixel and can run without additional setup.