> For the complete documentation index, see [llms.txt](https://docs.cymbal.co/help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cymbal.co/help/ads/creating-meta-ads-campaign/ticket-sales-vs-awareness.md).

# Ticket Sales vs Awareness

When creating an ad campaign in Cymbal you are given an option between

When you create an ad campaign in Cymbal, you choose a goal: **Ticket sales** or **Awareness**.

## Ticket sales

A ticket sales campaign needs a **conversion pixel** to track purchases. Without one, the campaign can't run. If you're not sure whether you have a conversion pixel, or you want to set one up, reach out to your ticketing provider and they can configure it for you. See [Missing Conversion Pixel](https://docs.cymbal.co/help/ads/troubleshooting/missing-conversion-pixel).

## Awareness

Awareness is the default goal. It doesn't need a conversion pixel and can run without any extra setup.

## How to choose a goal

{% stepper %}
{% step %}
Go to the [Ads](https://manager.cymbal.co/ads) tab and select **Create**.
{% endstep %}

{% step %}
Choose **Single event** or **Carousel**.
{% endstep %}

{% step %}
In the Objective pop-up, select **Ticket sales** or **Awareness**.
{% endstep %}
{% endstepper %}

## Related

* [Creating Meta ads campaign](https://docs.cymbal.co/help/ads/creating-meta-ads-campaign)
* [Missing Conversion Pixel](https://docs.cymbal.co/help/ads/troubleshooting/missing-conversion-pixel)
* [Adding Meta Pixel](https://docs.cymbal.co/help/setting-up-cymbal/ads-setup/adding-meta-pixel)