> For the complete documentation index, see [llms.txt](https://docs.cymbal.co/help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cymbal.co/help/ads/creating-meta-ads-campaign/ticket-sales-vs-awareness.md).

# Ticket Sales vs Awareness

#### Creating a campaign with the goal of "Ticket sales":

To create a campaign for **ticket sales**, you must have a **conversion pixel** to track purchases and run the campaign. If you are unsure whether you have one or would like to set one up, reach out to your **ticketing provider** and they can configure it for you.

<figure><img src="/files/PaELDhftRsv7ENB39ciA" alt=""><figcaption></figcaption></figure>

#### Creating a campaign with the goal of "Awareness":

Creating a campaign with an awareness goal is the default. This type of campaign does not require a conversion pixel and can run without additional setup.