> For the complete documentation index, see [llms.txt](https://docs.cymbal.co/help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cymbal.co/help/ads/sync-tags-to-meta-audiences.md).

# Sync tags to Meta custom audiences

Sync a Cymbal tag or list to a Meta custom audience for ads targeting (Premium).

On **Premium**, you can sync a Cymbal **tag** (and list/audience sync where offered) to a **Meta custom audience**, then use that audience in Cymbal Ads targeting or lookalikes.

{% hint style="success" %}
**Premium feature.** Meta ads audience sync is listed on Premium. Starter does not include Cymbal Ads or audience sync — see [Starter & Premium pricing](https://docs.cymbal.co/help/pricing/starter-and-premium-pricing).
{% endhint %}

## Before you start

Be on **Premium**, connect Meta Ads — [Connecting Meta Ads](https://docs.cymbal.co/help/setting-up-cymbal/ads-setup/connecting-meta-ads) — and build or choose a [tag](https://docs.cymbal.co/help/segmentation/tags) with the contacts you want in Meta.

## How to sync from a tag

{% stepper %}
{% step %}
Go to [Tags](https://manager.cymbal.co/tags).
{% endstep %}

{% step %}
Open the tag detail page.
{% endstep %}

{% step %}
Find the **Meta audience sync** card (shown when ads are connected).
{% endstep %}

{% step %}
Follow the card to create or refresh the sync to Meta.
{% endstep %}
{% endstepper %}

Once synced, use the custom audience (and lookalikes based on it) when building ad sets — see [Lookalike Audiences](https://docs.cymbal.co/help/ads/lookalike-audiences) and [Meta Ads targeting](https://docs.cymbal.co/help/ads/creating-meta-ads-campaign/meta-ads-targeting).

## Tips

* Keep the source tag membership clean (suppress or remove contacts you should not advertise to).
* Sync is for **ads audiences**, not a replacement for Cymbal targeting inside email/SMS.
* Launching ads remains a Manager go-live step.

## Related

* [Lookalike Audiences](https://docs.cymbal.co/help/ads/lookalike-audiences)
* [Meta Ads targeting](https://docs.cymbal.co/help/ads/creating-meta-ads-campaign/meta-ads-targeting)
* [Adding New Tags](https://docs.cymbal.co/help/segmentation/tags/adding-new-tags)
* [Starter Ads tab](https://docs.cymbal.co/help/ads/starter-ads-empty-upsell)