> For the complete documentation index, see [llms.txt](https://docs.cymbal.co/help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cymbal.co/help/email/email-automations.md).

# Email Automations

This page will go through how to setup preset and custom email automations

Turn on a preset email automation, or create a custom one.

Email automations send messages when something happens — for example a new subscriber, a ticket purchase, or time relative to an event. New organizations may already have a **High Intent** automation in the list. If yours doesn't, you can build the same thing with the **Before an event starts** trigger. See [High Intent email automation](https://docs.cymbal.co/help/email/email-automations/high-intent-email-automation) for the steps.

## How to turn on an existing automation

{% stepper %}
{% step %}
Go to the [Email](https://manager.cymbal.co/email) tab.
{% endstep %}

{% step %}
Open the **Automations** section.
{% endstep %}

{% step %}
Select an automation in the list (for example **High Intent**, if present).
{% endstep %}

{% step %}
Review timing, targeting, and the email design.
{% endstep %}

{% step %}
Select **Turn on** in the top right.
{% endstep %}
{% endstepper %}

## How to create a new email automation

{% stepper %}
{% step %}
Go to the [Email](https://manager.cymbal.co/email) tab.
{% endstep %}

{% step %}
In **Automations**, select **Create new**.
{% endstep %}

{% step %}
Choose a trigger from the create dialog, for example **New subscriber**, **Before an event starts**, **Ticket is purchased**, or **Cart is abandoned**.
{% endstep %}

{% step %}
Select a style template or create a new design in the [email and page builder](https://docs.cymbal.co/help/email/email-and-page-builder).
{% endstep %}

{% step %}
Adjust timing, targeting, and copy.
{% endstep %}

{% step %}
Select **Turn on** in the top right.
{% endstep %}
{% endstepper %}

{% hint style="info" %}
An automation can take a little while to start sending after you turn it on. For time-based automations, Cymbal usually schedules each send 2–4 days ahead so you can review the campaign before it goes out. Automations that fire right away, such as [abandoned cart](https://docs.cymbal.co/help/email/email-automations/abandon-cart-automation), don't follow this schedule.
{% endhint %}

## Related

* [High Intent email automation](https://docs.cymbal.co/help/email/email-automations/high-intent-email-automation)
* [Abandon Cart Automation](https://docs.cymbal.co/help/email/email-automations/abandon-cart-automation)
* [How to Create an Email Template](https://docs.cymbal.co/help/email/how-to-create-an-email-template)
* [Email and page builder](https://docs.cymbal.co/help/email/email-and-page-builder)