> For the complete documentation index, see [llms.txt](https://docs.cymbal.co/help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cymbal.co/help/landing-pages-and-forms/launch-a-drop.md).

# Launch a Drop

This page shows you how to build and launch drops in Cymbal

### What are drops?

A **Drop** is a time-locked, high-urgency release of a ticket, product or piece of content designed to drive instant action and capture fan contact data. Core use cases being:

* **Pop-Up & Secret Shows:** Fill under-booked calendar dates or announce last-minute, intimate artist performances that require immediate fan action.
* **Production Hold Releases:** Instantly sell held seats surrounding the stage once physical equipment setups and exact sightlines are confirmed on show day.
* **Low-Ticket Alerts:** Convert lingering fans on your waitlist into buyers by dropping the absolute final remaining tickets for a nearing sell-out event.

### How to build a Drop in Cymbal:

1. Select [Pages & Forms](https://manager.cymbal.co/pages)
2. Select *Create* in the top right corner
3. Select *Drop*

<figure><img src="https://3106879467-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoQT7U7QQ2l3wKMDKfZ0M%2Fuploads%2FM70LsAiPCjQ7YSgCPyWz%2FScreenshot%202026-08-10%20at%2010.28.15%E2%80%AFAM.png?alt=media&amp;token=9179eeec-68b0-452f-ba86-8399266cdedd" alt=""><figcaption></figcaption></figure>

4. Configure the drop settings

<figure><img src="https://3106879467-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoQT7U7QQ2l3wKMDKfZ0M%2Fuploads%2FUowod8loB4W4DjsGaFLn%2Fimage.png?alt=media&amp;token=8b4ae2df-dc50-49a4-9549-c152a5068d31" alt=""><figcaption></figcaption></figure>

5. Your Drop is ready to go! Feel free to adjust the design and content of the automations however you'd like before turning everything live.

<figure><img src="https://3106879467-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FoQT7U7QQ2l3wKMDKfZ0M%2Fuploads%2FWvI5lnrAS2e4QgiVvLpt%2FScreenshot%202026-08-10%20at%2010.34.24%E2%80%AFAM.png?alt=media&amp;token=4eaff179-c7e3-45b6-acff-21f2931c0b99" alt=""><figcaption></figcaption></figure>