> For the complete documentation index, see [llms.txt](https://docs.cymbal.co/help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cymbal.co/help/landing-pages-and-forms/run-a-presale.md).

# Run a Presale

Cymbal's built-in presale tool lets you collect fan signups before tickets go on sale and control when a presale code becomes available.

## Before you begin

Make sure the event is available in Cymbal and confirm:

* The presale code
* When the code should become available
* When the code should expire

## Create the presale

1. Go to **Pages & Forms**.
2. Click **+ Create** in the top-right corner.
3. Select **Presale**.

## Add the presale information

1. Select the event connected to the presale.
2. Enter the **Presale code** fans will use.
3. Set the **Start date** and **Start time**. This controls when the code becomes available.
4. Set the **Expiration date** and **Expiration time**. After this time, the code will no longer be available through the presale page.
5. Choose a style to use as the starting point.
6. Click **Next**.

{% hint style="info" %}
Double-check the time zone shown beside the start and expiration times before continuing.
{% endhint %}

## Design the signup page

In the page editor, customize the presale page to match your event or brand.

* Update the page name and title text.
* Review the selected event, presale code, and availability window.
* Customize the colors, images, dividers, form, and other design elements.
* Use the device selector above the preview to check the page on mobile and desktop.
* Review the registration form and compliance text.

Fans can register with their contact information before the presale begins. The page displays when the code becomes available and when it expires.

## Publish the presale

1. Review the page preview and confirm the event, code, dates, and times.
2. Click **Publish** in the top-right corner.
3. Open the published page and submit a test registration.
4. Share the published link in your email, SMS, social, and advertising campaigns.

Use **Schedule** if you want the page itself to publish at a specific time.

{% hint style="warning" %}
Publishing the page and releasing the presale code are separate controls. The page can be live before the code's start time so fans can register in advance.
{% endhint %}

## Before sharing the page

Confirm that:

* The correct event is selected.
* The presale code matches the code configured with your ticketing provider.
* The availability window uses the intended time zone.
* The page looks good on mobile and desktop.
* A test registration works as expected.