SMS pricing
This page describes how Cymbal prices SMS
SMS pricing is based on the number of message segments sent. A single message segment is determined by a few factors:
Type of the message: SMS, RCS, or MMS
SMS: a plaintext message
RCS: rich communication service, only available for select customers
MMS: a text message containing an image or GIF
Length of the message
Usage of special character (emojis, symbols, etc.)
Carrier fees
SMS & RCS: ~$0.0041 per segment
MMS: ~$0.0087 per msg
You are billed for every segment sent and received. If you are on a Premium plan and are not registered for RCS messaging, then a typical breakdown for a text campaign is as follows:
With no special characters (no emoji's)
1-160 characters = $0.01 per msg + $0.0041 in carriers fees = $0.0141 total
161 - 320 characters = $0.02 per msg + $0.0082 in carriers fees = $0.0282 total
321 - 480 characters = $0.03 per msg + $0.0123 in carriers fees = $0.0423 total
481 - 600 characters = $0.04 per msg + $0.0164 in carriers fees = $0.0564 total
With special characters
1-70 characters = $0.01 per msg + $0.0041 in carriers fees = $0.0141 total
71 - 140 characters = $0.02 per msg + $0.0082 in carriers fees = $0.0282 total
etc.
How are text messages with images priced?
A text message that includes an image or GIF is considered as an MMS message. These messages are more expensive than a regular SMS, however you are only charged for one segment for MMS. This means you can include as many characters and emojis as you'd like within an MMS and not get charged extra.
See our MMS pricing below.
See our pricing breakdown below (US & Canada).
SMS (no special characters)
160
$0.010
$0.015
SMS (w/ special characters)
70
$0.010
$0.015
RCS Basic
160
$0.010
$0.015
RCS Single
161+
$0.020
$0.030
MMS
0-600
$0.03
$0.03
Cymbal currently charges a flat rate for texting outside of the US & Canada.
SMS (no special characters)
160
$0.10
SMS (w/ special characters)
70
$0.10
MMS
0-600
$0.30
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