SMS pricing

SMS pricing is based on the number of message segments sent. A single message segment is determined by a few factors:

• Type of the message: SMS, RCS, or MMS

  • SMS: a plaintext message

  • RCS: rich communication service, only available for select customers

  • MMS: a text message containing an image or GIF

• Length of the message

• Usage of special character (emojis, symbols, etc.)

• Carrier fees

  • SMS & RCS: ~$0.003 per segment

  • MMS: ~$0.01 per msg

You are billed for every segment sent and received. If you are on a Premium plan and are not registered for RCS messaging, then a typical breakdown for a text campaign is as follows:

With no special characters (no emoji's)

1-160 characters = $0.01 per msg + $0.003 in carriers fees = $0.013 total

161 - 320 characters = $0.02 per msg + $0.006 in carriers fees = $0.026 total

321 - 480 characters = $0.03 per msg + $0.009 in carriers fees = $0.039 total

481 - 600 characters = $0.04 per msg + $0.012 in carriers fees = $0.052 total

With special characters

1-70 characters = $0.01 per msg + $0.003 in carriers fees = $0.013 total

71 - 140 characters = $0.02 per msg + $0.006 in carriers fees = $0.026 total

141 - 210 characters = $0.03 per msg + $0.009 in carriers fees = $0.039 total

etc.

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How are text messages with images priced?

A text message that includes an image or GIF is considered as an MMS message. These messages are more expensive than a regular SMS, however you are only charged for one segment for MMS. This means you can include as many characters and emojis as you'd like within an MMS and not get charged extra.

See our MMS pricing below.

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See our pricing breakdown below (US & Canada).

Type of message	Characters	Premium Price	Starter Price
SMS (no special characters)	160	$0.010	$0.015
SMS (w/ special characters)	70	$0.010	$0.015
RCS Basic	160	$0.010	$0.015
RCS Single	161+	$0.020	$0.030
MMS	0-600	$0.03	$0.03

See our pricing breakdown for international SMS.

Country	Premium (USD per segment)	Starter (USD per segment)
Andorra	$0.1667	$0.2501
Austria	$0.1239	$0.1859
Belgium	$0.1329	$0.1994
Canada	$0.0100	$0.0150
Denmark	$0.0663	$0.0995
France	$0.1010	$0.1515
Germany	$0.1190	$0.1785
Iceland	$0.0837	$0.1255
Ireland	$0.0930	$0.1396
Italy	$0.1173	$0.1760
Liechtenstein	$0.0423	$0.0634
Luxembourg	$0.0937	$0.1405
Monaco	$0.2349	$0.3524
Netherlands	$0.1223	$0.1834
Norway	$0.0824	$0.1236
Portugal	$0.0599	$0.0898
San Marino	$0.1387	$0.2081
Spain	$0.1108	$0.1661
Sweden	$0.0771	$0.1156
Switzerland	$0.0918	$0.1377
United Kingdom	$0.0586	$0.0879
United States	$0.0100	$0.0150