> For the complete documentation index, see [llms.txt](https://docs.cymbal.co/help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cymbal.co/help/pricing/sms-pricing.md).

# SMS pricing

This page describes how Cymbal prices SMS

SMS pricing is based on the number of message segments sent. A single message segment is determined by a few factors:

* Type of the message: SMS, RCS, or MMS
  * SMS: a plaintext message
  * RCS: rich communication service, only available for select customers
  * MMS: a text message containing an image or GIF
* Length of the message
* Usage of special character (emojis, symbols, etc.)
* Carrier fees
  * SMS & RCS: \~$0.0041 per segment
  * MMS: \~$0.0087 per msg

You are billed for every segment sent and received. If you are on a Premium plan and are not registered for RCS messaging, then a typical breakdown for a text campaign is as follows:

**With no special characters (no emoji's)**

1-160 characters = $0.01 per msg + $0.0041 in carriers fees = $0.0141 total

161 - 320 characters = $0.02 per msg + $0.0082 in carriers fees = $0.0282 total

321 - 480 characters = $0.03 per msg + $0.0123 in carriers fees = $0.0423 total

481 - 600 characters = $0.04 per msg + $0.0164 in carriers fees = $0.0564 total

**With special characters**

1-70 characters = $0.01 per msg + $0.0041 in carriers fees = $0.0141 total

71 - 140 characters = $0.02 per msg + $0.0082 in carriers fees = $0.0282 total

etc.

***

#### How are text messages with images priced?

A text message that includes an image or GIF is considered as an MMS message. These messages are more expensive than a regular SMS, however you are only charged for one segment for MMS. This means you can include as many characters and emojis as you'd like within an MMS and not get charged extra.

See our MMS pricing below.

***

See our pricing breakdown below (US & Canada).

<table><thead><tr><th width="257">Type of message</th><th width="200">Characters</th><th width="148">Premium Price</th><th>Starter Price</th></tr></thead><tbody><tr><td>SMS (no special characters)</td><td>160</td><td>$0.010</td><td>$0.015</td></tr><tr><td>SMS (w/ special characters)</td><td>70</td><td>$0.010</td><td>$0.015</td></tr><tr><td>RCS Basic</td><td>160</td><td>$0.010</td><td>$0.015</td></tr><tr><td>RCS Single</td><td>161+</td><td>$0.020</td><td>$0.030</td></tr><tr><td>MMS</td><td>0-600</td><td>$0.03</td><td>$0.03</td></tr></tbody></table>

Cymbal currently charges a flat rate for texting outside of the US & Canada.

<table><thead><tr><th width="257">Type of message</th><th width="200">Characters</th><th width="148">Premium Price</th></tr></thead><tbody><tr><td>SMS (no special characters)</td><td>160</td><td>$0.10</td></tr><tr><td>SMS (w/ special characters)</td><td>70</td><td>$0.10</td></tr><tr><td>MMS</td><td>0-600</td><td>$0.30</td></tr></tbody></table>