SMS pricing
SMS pricing is based on the number of message segments sent. A single message segment is determined by a few factors:
Type of the message: SMS, RCS, or MMS
SMS: a plaintext message
RCS: rich communication service, only available for select customers
MMS: a text message containing an image or GIF
Length of the message
Usage of special character (emojis, symbols, etc.)
Carrier fees
SMS & RCS: ~$0.003 per segment
MMS: ~$0.01 per msg
You are billed for every segment sent and received. If you are on a Premium plan and are not registered for RCS messaging, then a typical breakdown for a text campaign is as follows:
With no special characters (no emoji's)
1-160 characters = $0.01 per msg + $0.003 in carriers fees = $0.013 total
161 - 320 characters = $0.02 per msg + $0.006 in carriers fees = $0.026 total
321 - 480 characters = $0.03 per msg + $0.009 in carriers fees = $0.039 total
481 - 600 characters = $0.04 per msg + $0.012 in carriers fees = $0.052 total
With special characters
1-70 characters = $0.01 per msg + $0.003 in carriers fees = $0.013 total
71 - 140 characters = $0.02 per msg + $0.006 in carriers fees = $0.026 total
141 - 210 characters = $0.03 per msg + $0.009 in carriers fees = $0.039 total
etc.
How are text messages with images priced?
A text message that includes an image or GIF is considered as an MMS message. These messages are more expensive than a regular SMS, however you are only charged for one segment for MMS. This means you can include as many characters and emojis as you'd like within an MMS and not get charged extra.
See our MMS pricing below.
See our pricing breakdown below (US & Canada).
SMS (no special characters)
160
$0.010
$0.015
SMS (w/ special characters)
70
$0.010
$0.015
RCS Basic
160
$0.010
$0.015
RCS Single
161+
$0.020
$0.030
MMS
0-600
$0.03
$0.03
See our pricing breakdown for international SMS.
Andorra
$0.1667
$0.2501
Austria
$0.1239
$0.1859
Belgium
$0.1329
$0.1994
Canada
$0.0100
$0.0150
Denmark
$0.0663
$0.0995
France
$0.1010
$0.1515
Germany
$0.1190
$0.1785
Iceland
$0.0837
$0.1255
Ireland
$0.0930
$0.1396
Italy
$0.1173
$0.1760
Liechtenstein
$0.0423
$0.0634
Luxembourg
$0.0937
$0.1405
Monaco
$0.2349
$0.3524
Netherlands
$0.1223
$0.1834
Norway
$0.0824
$0.1236
Portugal
$0.0599
$0.0898
San Marino
$0.1387
$0.2081
Spain
$0.1108
$0.1661
Sweden
$0.0771
$0.1156
Switzerland
$0.0918
$0.1377
United Kingdom
$0.0586
$0.0879
United States
$0.0100
$0.0150
Last updated