How to use the targeting modal
This page goes over how to use the targeting modal for better segmentation capabilities
The targeting modal lets you choose exactly who receives your campaigns. You can filter by contact details, engagement history, and event activity, and combine filters to build precise audiences.
How to build your audience
Open the targeting modal from the campaign or automation you're setting up.
Choose a filter from the targeting modal (purcased a ticket, email star rating, etc.)
Add more filters and combine them with AND or OR logic.
Choose Subscribers Only or Transactional at the bottom of the modal.
Optionally use Sort & Limit to cap how many contacts receive the send.
Review your audience summary to make sure it matches the reach you want.
Audience categories
The targeting modal organizes filters into five categories.
Contact Attributes
Filter by profile information, location, engagement, and revenue.
Email star rating
Text star rating
Email
Phone
Tags
Genres
Location
Number of events attended
Number of tickets
Total revenue
Full name
Birthday
Age
Gender
Source
Created at
Custom attributes
Email Interactions
Reach contacts based on how they engage with your email campaigns.
Received email campaign
Opened email campaign
Clicked a link in email campaign
Total emails received
Total emails opened
Total email links clicked
Attributed tickets sold from email
Attributed revenue from email
Last email received timestamp
Last email opened timestamp
Last email link clicked timestamp
Text Message Interactions
Segment your audience by their activity with your text campaigns.
Received text campaign
Clicked a link in text campaign
Total texts received
Total text links clicked
Attributed tickets sold from text
Attributed revenue from text
Last text received timestamp
Last text link clicked timestamp
Event Data
Filter by event activity and attendance history.
Purchased ticket type
Purchased ticket to event
Interested in event
Attended event with performer
Page & Form Interactions
Reach people based on their actions on your pages and forms.
Submitted form
Combine filters with AND / OR logic
AND includes only contacts who meet all the selected conditions. For example, "Opened Email" AND "Attended Event" targets contacts who both opened an email and attended an event.
OR includes contacts who meet any of the selected conditions. For example, "Clicked Link" OR "Submitted Form" targets contacts who did either.
Use AND to narrow your audience and OR to widen it. When you use multiple filters, check your audience summary to make sure it matches the reach you want.
Advanced options
At the bottom of the targeting modal, two settings control which contacts are eligible to receive your campaign.
Subscribers Only sends only to contacts who are actively subscribed. Use this for most marketing and promotional messages. It helps you stay compliant with email marketing laws.
Transactional sends to all contacts, including unsubscribed ones. Use it only for essential, non-promotional messages, such as purchase confirmations or event updates.
Sort & Limit
Use Sort & Limit to order your audience and control how many contacts receive your campaign. You can sort by:
Name
Email contact rating
Tickets purchased
Total spent
Events attended
Date added
After you choose a sort option, set a limit for the maximum number of contacts in your send. For example, sort by total spent and limit to your top 100 buyers.
This is useful for testing with smaller groups, running exclusive campaigns, or reaching your most valuable contacts before sending to a larger list.
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