> For the complete documentation index, see [llms.txt](https://docs.cymbal.co/help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cymbal.co/help/segmentation/tags/adding-new-tags.md).

# Adding New Tags

Tags allow you to segment your audience for more fine-tuned marketing campaigns.

In order to create new tags:

1. Navigate to [**Tags**](https://manager.cymbal.co/tags): 
2. Hit the "Create" button in the top right hand corner

<figure><img src="/files/dgi0egNxOGRQFXs0HjWA" alt=""><figcaption></figcaption></figure>

3. Click "Create a tag"

<figure><img src="/files/QtqobqYqJsiF6ScnG7eQ" alt=""><figcaption></figcaption></figure>

4. Give the tag a name and choose either "Standard" or "Dynamic".
   1. Standard - these are static tags that are managed manually by you.
   2. Dynamic - these are tags that are dynamically added to contacts based on a defined search criteria.

<figure><img src="/files/w64xPSvhDDASLIiRbVDZ" alt=""><figcaption></figcaption></figure>

5. Hit "Create". You can now use this tag in your marketing campaigns for more fine-tuned targeting.