> For the complete documentation index, see [llms.txt](https://docs.cymbal.co/help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cymbal.co/help/setting-up-cymbal/ads-setup/meta-ads-syncing.md).

# Meta Ads Syncing

Cymbal integrates with **Meta Ads** to sync your tags into **Custom Audiences** and optional **Lookalike Audiences**.

1. Go to the [**Tags tab**](https://manager.cymbal.co/tags) in your dashboard and **create or select a tag**.

   <figure><img src="/files/ew0FEAST2vX532pPjlTw" alt=""><figcaption></figcaption></figure>
2. In the tag page, **Add new audience to ad account** under **Integrations.**

   <figure><img src="/files/2nIGXIjwsMKZtySwfBbS" alt=""><figcaption></figcaption></figure>
3. **Connect your Meta Business Profile** or **Select an ad account**.

   <figure><img src="/files/hxT9NJyqkZNvTcHXRTAe" alt=""><figcaption></figcaption></figure>
4. **Name your audience**. (Optional) Create a [**Lookalike Audience**](https://docs.cymbal.co/help/~/revisions/Nrgxov9qliZZXtGaLVJK/setting-up-cymbal/meta-ads/meta-ads-syncing/lookalike-audiences) for that tag.

   <div align="center" data-full-width="false"><figure><img src="/files/aCBCNcM5nguAMBjDsFrM" alt=""><figcaption></figcaption></figure></div>