> For the complete documentation index, see [llms.txt](https://docs.cymbal.co/help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cymbal.co/help/sms/sms-best-practices.md).

# SMS Best Practices

- [How to Launch an Effective SMS Campaign](https://docs.cymbal.co/help/sms/sms-best-practices/how-to-launch-an-effective-sms-campaign.md)
- [Why Include your Sender ID](https://docs.cymbal.co/help/sms/sms-best-practices/why-include-your-sender-id.md): This page describes why including your sender ID is key for SMS blasts
- [Why Include "Reply STOP to opt-out"](https://docs.cymbal.co/help/sms/sms-best-practices/why-include-reply-stop-to-opt-out.md): This page describes why including opt out langauge is key for SMS blasts