Why include your Sender ID

This page describes why including your sender ID is key for SMS blasts

Including a Sender ID at the beginning of your SMS messages is one of the most effective ways to make your campaigns recognizable, trustworthy, and compliant. A Sender ID — like “Odd One Out:” at the beginning of your messages — clearly shows recipients who the message is from before they even open it.

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Why It Matters

1. Builds Immediate Trust

Customers are far more likely to open and read a message when they instantly recognize the sender. Without a clear Sender ID, your SMS can look suspicious or be mistaken for spam.

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2. Improves Delivery and Engagement Rates

Carriers and spam filters prioritize messages from known, trusted sources. Messages without a Sender ID are more likely to be blocked or marked as spam. Including “Odd One Out:” at the beginning of your messages helps ensure your campaign reaches customers and improves your click-through rates.

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3. Ensures Compliance and Transparency

Many countries require businesses to clearly identify themselves in SMS communications. Failing to include your Sender ID can lead to non-compliance, message rejections, or fines.

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Consequences of Not Including a Sender ID

• 🚫 Higher spam risk: Unidentified messages may be filtered or blocked.

• ⚠️ Erodes trust: Recipients can’t be sure who’s messaging them and may opt out or report it.

• 💸 Lower ROI: Unread or undelivered messages waste your marketing budget.

• ⚖️ Regulatory penalties: Some regions enforce strict sender identification requirements.

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Best Practices for Using Sender IDs

1. Always start your message with your brand name

   • Format: “Odd One Out: [Your message here]”

   • Keep it clear and consistent.

2. Use an authentic and recognizable Sender ID

   • Stick to your brand name.

3. Stay consistent across campaigns

   • Every SMS from your brand should begin with “Odd One Out:” — this builds familiarity and trust over time.

4. Test before sending

   • Send a test to verify your Sender ID appears correctly across carriers and devices.