How Revenue Attribution works for Text

This page describes how Cymbal calculates revenue attribution for Text

Cymbal is able to attribute revenue to your marketing campaigns. The way attribution varies slightly depending on the campaign type and what data Cymbal gets from your ticketing provider. However generally revenue attribution for Text works like so.

Text

If the event link was clicked, the purchase occurs within 1 week of clicking the link, and the SMS campaign was the latest marketing transaction received by the purchaser.