How does revenue attribution work?

Cymbal is able to attribute revenue to your marketing campaigns. The way attribution varies slightly depending on the campaign type and what data Cymbal gets from your ticketing provider. However generally revenue attribution works like so.

SMS

If the event link was clicked, the purchase occurs within 1 week of clicking the link, and the SMS campaign was the latest marketing transaction received by the purchaser.

Email

If the purchase occurs within 10 days of opening the email and this campaign was the latest marketing transaction received by the purchaser.