Why Cymbal?

This page explains why Cymbal is the best CRM, and marketing automation platform for live events

Understanding why leading venues and promoters choose Cymbal as their growth engine.

If you’ve just joined us from a general marketing platform like Mailchimp or a complex enterprise tool, you might be wondering exactly how Cymbal fits into your workflow.

The short answer: Cymbal is the only platform purpose-built to help you sell tickets with zero friction.

We aren't trying to help you sell t-shirts, software, or consulting services. We are obsessed with one thing: getting fans to your shows. Here is why that distinction matters for your business.

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1. We Speak "Live Event" Fluently

General marketing tools treat every customer the same. They don't know the difference between a "ticket buyer" and a "newsletter subscriber." Cymbal does.

• Native Ticketing Integration: We don’t just "connect" to your ticketing platform; we treat it as the single source of truth. When a fan buys a ticket on Eventbrite, Ticketsauce, or Etix, etc. they appear in Cymbal instantly. No more exporting CSVs.

• Smart Segmentation: You don't need to manually tag people. You can instantly send an email to "Everyone who bought a ticket to a Country show in the last 6 months" or "VIP buyers who haven't purchased for the upcoming festival."

• The "Show" Object: Our system understands dates. We know when a show is "announced," "on sale," or "postponed," so your automations trigger at the exact right moment without you lifting a finger.

2. All Your Channels, One Dashboard

Stop logging into three different tools to talk to the same fan. Cymbal unifies your outreach so you can see the full picture of your conversion.

• Email + SMS: Send a hype email for the lineup announcement, and follow up with a text message reminder on the day of the on-sale—all from the same workflow.

• Integrated Ad Tech: Launch Facebook and Instagram ads directly from Cymbal. Because we are connected to your ticketing data, we can automatically build Lookalike Audiences based on your actual high-value ticket buyers, not just random web visitors.

3. Automation That Actually Saves You Time

We know venue teams are often running lean. You don't have time to build complex logic trees for every single show. We built "Set and Forget" workflows specifically for the event lifecycle:

• The "Abandon Cart" Rescue: Automatically message fans who started buying a ticket but got distracted.

• Know Before You Go: Automatically send parking and entry info 24 hours before the doors open.

• Post-Show Retention: Automatically send a "Thank You" note the morning after the show with a link to upcoming events in the same genre.

4. Cymbal vs. The Rest

Here is a quick guide to help you understand where we fit in the market:

If you came from...	Here is the upgrade you get with Cymbal:
Mailchimp / Constant Contact	No more manual data entry. We sync directly with your ticketing platform so your lists are always up to date. Plus, we don't charge you for "contacts" who haven't engaged in years—we help you keep your list clean and profitable.
Klaviyo	Context. Klaviyo is incredible for e-commerce (selling shoes or soap), but it requires heavy customization to understand "Events." Cymbal works for shows out of the box, with templates designed for lineups, presales, and cancellations.

The Bottom Line

You are on Cymbal because you want to spend less time wrangling data and more time booking great shows and selling them out.