Meta Ads targeting

This page shows you the different targeting capabilities Cymbal offers to create an effective ad campaign

How to use the targeting for Meta ads:

1. Select the Objective & Accounts tab on the left

1. Check to ensure your ad objective is correct and then ensure your ad account is connected

1. Select both the Facebook and Instagram accounts where you would like the ad to run. We support dark ads, but please ensure you have already requested permission from the artist’s Facebook account.

1. Select the audience tab to start adding ad sets

There are 3 Ad sets we recommend:

1. Interest based

2. Cymbal tag based

3. Follower based (your own FB account + Instagram account, any FB + Instagram accounts you want to target followers for)

Each ad set has its own recommended requirements as well:

1. Ensure you are excluding ticket holders

2. Ensure you have a location for the ad

How to set up the interest based ad set:

1. Select the audience tab in Meta ads

1. Select the search function at the top and hover over interests

1. Now you can add as many interests as you would like and ensure that before you are finished you select a location

1. Click Done and your interest based ad set is complete.

How to set up the tags based ad set:

1. Select Create new on the bottom left corner of the Audience tab

1. Use the search function and find Tags that fit your target audience

1. Always ensure your location is selected. If you would like you can also create lookalikes of the tags you selected to expand your reach.

1. When you are finished you can select done to save your tags ad set

How to set up the followers based ad set:

1. Select Create new on the bottom left corner of the Audience tab

1. To select either your followers or the followers of an account you have access to, choose Add Followers from Facebook or Instagram.

1. You can select as many account as you have access to

1. To finalize this ad set click Done.

You now have completed 3 ad sets to enable you to run a strong and targeted campaign. Make sure in any event based ad campaign to exclude ticket holders in each ad set that way you are not showing the ad to people wh already purchased tickets.