# Meta Ads targeting
## How to use the targeting for Meta ads:
1. Select the **Objective & Accounts** tab on the left
2. Check to ensure your ad **objective** is correct and then ensure your ad account is **connected**
3. Select both the Facebook and Instagram accounts where you would like the ad to run. We support **dark ads**, but please ensure you have already requested permission from the artist’s Facebook account.
4. Select the audience tab to start adding ad sets
#### There are 3 Ad sets we recommend:
1. Interest based
2. Cymbal tag based
3. Follower based (your own FB account + Instagram account, any FB + Instagram accounts you want to target followers for)
#### Each ad set has its own recommended requirements as well:
1. Ensure you are **excluding ticket holders**
2. Ensure you have a **location** for the ad
## How to set up the interest based ad set:
1. Select the audience tab in Meta ads
2. Select the **search function** at the top and hover over interests
3. Now you can add as many interests as you would like and ensure that before you are finished you select a **location**
4. Click **Done** and your interest based ad set is complete.
## How to set up the tags based ad set:
1. Select **Create new** on the bottom left corner of the **Audience** tab
2. Use the search function and find **Tags** that fit your target audience
3. Always ensure your location is selected. If you would like you can also create [**lookalikes**](https://docs.cymbal.co/help/setting-up-cymbal/ads/lookalike-audiences) of the **tags** you selected to expand your reach.
4. When you are finished you can select done to save your tags ad set
## How to set up the followers based ad set:
1. Select **Create new** on the bottom left corner of the **Audience** tab
2. To select either your followers or the followers of an account you have access to, choose **Add Followers from Facebook or Instagram**.
3. You can select as many account as you have access to
4. To finalize this ad set click Done.
> You now have completed **3 ad sets** to enable you to run a strong and targeted campaign. Make sure in any event based ad campaign to **exclude ticket holders** in each ad set that way you are not showing the ad to people wh already purchased tickets.
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