Why include your Sender ID
Including a Sender ID at the beginning of your SMS messages is one of the most effective ways to make your campaigns recognizable, trustworthy, and compliant. A Sender ID — like “Odd One Out:” at the beginning of your messages — clearly shows recipients who the message is from before they even open it.
Why It Matters
1. Builds Immediate Trust
Customers are far more likely to open and read a message when they instantly recognize the sender. Without a clear Sender ID, your SMS can look suspicious or be mistaken for spam.
2. Improves Delivery and Engagement Rates
Carriers and spam filters prioritize messages from known, trusted sources. Messages without a Sender ID are more likely to be blocked or marked as spam. Including “Odd One Out:” at the beginning of your messages helps ensure your campaign reaches customers and improves your click-through rates.
3. Ensures Compliance and Transparency
Many countries require businesses to clearly identify themselves in SMS communications. Failing to include your Sender ID can lead to non-compliance, message rejections, or fines.
Consequences of Not Including a Sender ID
🚫 Higher spam risk: Unidentified messages may be filtered or blocked.
⚠️ Erodes trust: Recipients can’t be sure who’s messaging them and may opt out or report it.
💸 Lower ROI: Unread or undelivered messages waste your marketing budget.
⚖️ Regulatory penalties: Some regions enforce strict sender identification requirements.
Best Practices for Using Sender IDs
Always start your message with your brand name
Format: “Odd One Out: [Your message here]”
Keep it clear and consistent.
Use an authentic and recognizable Sender ID
Stick to your brand name.
Stay consistent across campaigns
Every SMS from your brand should begin with “Odd One Out:” — this builds familiarity and trust over time.
Test before sending
Send a test to verify your Sender ID appears correctly across carriers and devices.
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