> For the complete documentation index, see [llms.txt](https://docs.cymbal.co/help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cymbal.co/help/sms/sms-best-practices/how-to-launch-an-effective-sms-campaign.md). # How to launch an effective SMS campaign #### Message Crafting Best Practices * Lead with the Brand: Start the text with your brand name: `[BRAND]: Tickets are LIVE!` * The Power of the CTA: Use one clear, branded, and trackable URL like the custom URL link shortener within Cymbal! * Personalization: Including the recipient's first name increases CTR (Click-Through Rate) by 19%. You can do this with Cymbals dynamic data feature**. Just click (/)** in the text box and it will populate with dynamic naming functions. #### Timing: The "Power Hours" for Events Data shows that event-related texts perform differently than standard retail. * The "Lunch Break" (12:00 PM – 1:30 PM): High engagement for entertainment and nightlife. * The "Post-Commute" time frame is also a solid time to send SMS blasts. Between 10am-11am is recommended. * Avoid: Monday mornings (low mood) --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.cymbal.co/help/sms/sms-best-practices/how-to-launch-an-effective-sms-campaign.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.