How to Launch an Effective SMS Campaign

Message Crafting Best Practices

• Lead with the Brand: Start the text with your brand name: [BRAND]: Tickets are LIVE!

• The Power of the CTA: Use one clear, branded, and trackable URL like the custom URL link shortener within Cymbal!

• Personalization: Including the recipient's first name increases CTR (Click-Through Rate) by 19%. You can do this with Cymbals dynamic data feature. Just click (/) in the text box and it will populate with dynamic naming functions.

Timing: The "Power Hours" for Events

Data shows that event-related texts perform differently than standard retail.

• The "Lunch Break" (12:00 PM – 1:30 PM): High engagement for entertainment and nightlife.

• The "Post-Commute" time frame is also a solid time to send SMS blasts. Between 10am-11am is recommended.

• Avoid: Monday mornings (low mood)

SMS Creatives

Although SMS is limited in terms of the type of content you can include, there are still creative ways to engage your audience through text.

For example, you can use GIFs to create video-like content within the message, or add a link at the bottom to generate a clean image preview.