Lead with the Brand: Start the text with your brand name: [BRAND]: Tickets are LIVE!
The Power of the CTA: Use one clear, branded, and trackable URL like the custom URL link shortener within Cymbal!
Personalization: Including the recipient's first name increases CTR (Click-Through Rate) by 19%. You can do this with Cymbals dynamic data feature. Just click (/) in the text box and it will populate with dynamic naming functions.
Timing: The "Power Hours" for Events
Data shows that event-related texts perform differently than standard retail.
The "Lunch Break" (12:00 PM – 1:30 PM): High engagement for entertainment and nightlife.
The "Post-Commute" time frame is also a solid time to send SMS blasts. Between 10am-11am is recommended.
