> For the complete documentation index, see [llms.txt](https://docs.cymbal.co/help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cymbal.co/help/pricing/starter-and-premium-pricing.md).

# Starter & Premium pricing

How Starter and Premium are priced, Starter caps, and how to lower your bill.

Cymbal offers two plans: **Starter** and **Premium**. Both are billed monthly and priced mainly from the number of **subscribers** in your account. See the live calculator on the [pricing page](https://cymbal.co/pricing).

## How does Cymbal count subscribers?

A **subscriber** is a contact subscribed to email or text messaging who has not been **suppressed** or **bounced**.

To reduce your bill, suppress contacts you no longer want to market to: [Suppressing Contacts](/help/contacts/suppressing-contacts.md).

## Starter

Starter includes unlimited emails, ticketing integrations, and seats, plus **24/7** customer support.

**Starter limits:**

* **30,000 subscribers** hard cap
* **4** live (enabled) automations
* **4** published landing pages
* **Cannot import HTML emails** (upgrade to Premium to import)
* **No** Cymbal Ads (Ads is Premium-only)

SMS and MMS rates are listed on the [pricing page](https://cymbal.co/pricing) and in [SMS pricing](/help/pricing/sms-pricing.md).

If you hit a live automation or page limit, or try to import HTML on Starter, Manager shows an upgrade dialog explaining these limits.

## Premium

Premium includes everything in Starter, plus:

* Access to **Cymbal Ads**
* **Unlimited** live automations and published pages
* HTML email import
* Meta ads audience sync
* Option to remove Cymbal branding
* Dedicated customer success manager

SMS rates on Premium are lower than Starter. Details: [SMS pricing](/help/pricing/sms-pricing.md) and [Ads Pricing](/help/pricing/ads-pricing.md).